We are hospitality professionals who grew up in different countries and communities, but the food, music, and values we were raised with are very much the same. We are here to connect people of different backgrounds through our shared flavors and our fun-loving atmosphere. As bringing the community together is one of our biggest mission, it’s also in us as professionals to come together. In this new world, we wanted to share our human resources, natural resources, and material resources to come together and build a sustainable market.
Inon Tzadok | The Visionary & CEO
I was raised in the diverse and complex city of Jerusalem, one of the most beautiful and powerful places on earth. My family emigrated to Israel from Yemen, and I was raised in a traditional Jewish-conservative home. The combination of both Hebrew and Arabic culture in my life, and my passion for food, music, and people have always inspired me to seek harmony and connections with no boundaries. Integrating my experience in both the Israeli hospitality field as well as my life experience, I'm excited to bring my story to you. Welcome to our Shuk Shuka family.
Odai Ammar | The Connector & Co-Founder
I was raised in West Palm Beach, Florida, by Palestinian parents from Ramallah, and I was always curious about my roots. I was nine when my family moved to Amman, Jordan, where we lived for six years. In Jordan, I was immersed in Palestinian and Jordanian culture, traditions and cuisines. I've always worked in the hospitality industry, mostly in restaurants. In San Francisco, I have found fulfillment in bringing people of diverse backgrounds together - I believe these relationships inspire people to reach their fullest potential. Come Shuk with us.
Yael Tzadok | The Baker & Beauty Maker
I have always enjoyed cooking, but my love and passion for it only began at age 21 when I moved into my first independent home and began to invite people over to fill the space. As I cooked for friends and family, I felt so much joy from getting to share laughter and food with my loved ones. As the years went by, my passion grew, with the love and support from other people eventually bringing me here, to sharing with you this food so that you can also share in this joy, bring this warmth into your home, and continue to spread it to others. I grew up in Israel, a country where there is a huge emphasis on food. The scent of spice from its variety of cultures all living under the same roof is quite an experience, but I only learned to appreciate it when I left for overseas.
(Btw - I'm also Inon's sister).
Daniella Bensimon | Chef Contribut & Flavor Makeror
I was born in Israel to a Moroccan father and an American mother. When I was just two months old we moved to the US and joined the ethnically diverse Sephardic Greek and Turkish Jewish community of Seattle, WA. My culinary journey started at an early age, influenced by the diversity surrounding me and enriched by my Moroccan, Sephardic and Israeli roots. I specialize in farm-to-table North African, Mediterranean, and Middle Eastern cuisine, with a California fresh twist. I love to connect with people from all walks of life and I look forward to bringing my culinary expertise to the Shuk Shuka community.
Chef Arnon | Mentor & The responsible adult
I was classically trained in France and have many years of experience in San Francisco Bay Area restaurants, including the iconic Chez Panisse and Oliveto Cafe & Restaurant in Oakland.
I was fortunate to grow up in remarkable and simple surroundings in the small village in the north of Israel where I was a boy. I was surrounded by an abundance of fruit trees, a goat for milk and cheese, honey bees, and olive trees for cured olives and olive oil. My first tastes were of pure foods and fresh flavors. My romantic side still tries to get back to those wondrous experiences with every dish I make. I was the Executive Chef at Café Cacao for Scharffen Berger Chocolate Maker. I worked alongside great talents, like the many chefs at Alice Water’s Chez Panisse in Berkeley and Oliveto Café & Restaurant in Oakland. I established and sold my specialty nut business to Nuthouse! Granola Co. With each experience, I gained wisdom about cooking and the honor of bringing food to someone’s table. At this point in my career, I am passionate about helping rising stars create successful, sustainable businesses that align with my social values. I’m excited to grow this SHUK.